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| CLIENT SPOTLIGHT |
SFAbooks.com
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Interactive forum for students to buy/sell textbooks |
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| DEVELOPER |
Site Revision, Inc.
PO Box 2001
Coppell, TX 75019
214.529.8209 |
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Pay-per-Click Plan - $39.95/month |
Pay per Click (PPC) Advertising can be a cost-effective way to promote your website. You are basically paying for search engines to place links to your website at the top of search results pages when users enter search terms related to your site. There are two main PPC companies: Overture and Adwords.
How does Pay-per-Click work?
Let's say you deposit $100 into your Overture account. Your balance is $100. Each time a visitor clicks through to your site from an ad displayed on the Overture network (Yahoo, MSN Search, Lycos, AltaVista, InfoSpace, and many other search sites) a small amount is deducted from this account. This small amount is based on an amount you set. If you set your bid at $.10 per click and you have 20 visitors click through to your site, then your balance with Overture is reduced to $98.00. When your balance reaches $0.00, your site is removed from the search results until you replenish funds into your Overture account.
How Much does a click cost?
The cost per click varies depending on the search term used to deliver your site. Suppose a web surfer went to Yahoo and searched for "blue widgets" and you happen to be in the business of selling blue widgets. Obviously, you would want Yahoo to display your site at the top of the search results page. To do this, you place a bid of $.10 per click for the term "blue widgets." Now, every time somebody types in "blue widgets" you are guaranteed to be at the top of the search results for that term and it only costs you $.10 per click.
Now let's supposed your competitor also wants to advertise for the term "blue
widgets" also. Your competitor offers a bid of $.11 and now your competitor is at the top and you are in the #2 position. It would make sense to bid again at $.13 per click and take back your #1 position. This is basically how search terms get their value. If the search term is highly sought after by many advertisers, then its value is quite high. Less popular terms are cheaper. You can have as many search terms as you like. The more you have, the better chance you will have for receiving click thrus to your site. Be specific when choosing terms (more descriptive terms tend to cost less): "blue widgets dallas texas", "small red widgets", "cheap widgets", etc.
Advantages of Pay-per-Click Advertising
- Your website is listed almost instantly in search engines/directories
- Position in search engines results is guaranteed
- Traffic and Return on Investment is relatively easy to track
Disadvantages of Pay-per-Click Advertising
- Search terms can get expensive
The Pay-per-Click Plan marketing is billed by Site Revision at $39.95 per month. This is our fee to setup and maintain the account. This includes adding keywords, adjusting bids, creating reports, and anything else related to the maintenance of the account. We start with Overture then add Adwords if the plan is effective for your company. Overture and Adwords bill you separately for the click-thru traffic delivered to your site.
When you allow Site Revision, Inc. to manage your pay-per-click advertising, we handle all the details of campaign. From generating keywords to managing bids, we take all the guesswork out of PPC marketing with our years of experience. Contact us today to discuss our Pay-per-Click Plan.
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